Web design covers different types of skills in order to design, develop and maintain a website. Different areas of web designing include interface design, graphics design, logo design etc. This is a process of planning, conceptualizing and building themes, colors, layout, and text styles of the site. When you build a website for supporting your online marketing effort then web design practice gets even harder. So it is important for entrepreneurs to hire a professional web designing company for designing the layout of their website because they know the art of conversion optimization. Read here how a web designing company can boost the conversion rate of your website.
By Placing the CTA Buttons Perfectly
CTA buttons are also known as a call to action buttons because it encourages audiences to perform actions like placing orders, subscribing newsletters, redirecting to the targeted area etc. By using CTA buttons correctly designing companies can make your audiences to perform the task that you want them to make.
By Making Good Site Navigation
The navigation of a website is very important because your audiences do not have much time to figure out how your website works. On the other hand, easy navigational website enhances the confidence of your visitors and makes the access easier. Owners can hire an affordable web design company for designing an easy navigating website.
By Not Testing the Patience of the Visitors
People get incredibly impatient when they wait for a website to load. In a recent study made by Aberdeen Group, it has been found that delay in website loading reduces the conversion rate up to 7 percent. On the other hand, a slow loading website also increases the bounce rate which is very bad from SEO perspective. Enhancing the load speed of a website not totally depends on designing section but a professional designer can contribute here by using optimized images on the website.
By Following the 8 Second Rule
Human attention span lasts for 8 seconds. So it is fair to conclude that you merely have 8 seconds to draw the attention of your visitors. So you have a little window of opportunity for engaging your potential customers. Here is how a professional company makes the most out of these 8 seconds:
- Using benefit-driven tagline on the landing page.
- Making the signup buttons larger and clearer.
- Using eye catching images.
- Using power words in copywriting.
- Using interactive pop-ups for re-engaging the audiences when they are about to leave.
- Incorporating interactive content on the websites like video, audio or gif etc.
- Applying hover effects on your CTA buttons. It will psychologically force your visitors to click on it.
There are many companies that offer affordable web design in India as well as in the other countries. You can hire one them for getting all these services and enhancing the conversion rate of your website.
